Most days I find a way to sail through the temptations that would steer me away from my commitment to a healthy lifestyle. Other days—and I can never predict when they will occur—I am challenged to stay on course.
When the sweet siren song of seductive indulgence calls my name and my fitness plans are in danger of being shipwrecked, I need a reminder to help me navigate through the shoals. But what kind of reminder?
I needed an internal marketing plan. My first step was to order a personalized “Fat2Fit” license plate for my car. I knew that I could not drive a car with this message on the plate if I didn’t look fit. (Incidentally, I ordered the license plate a year before my book From Fat to Fit: Turn Yourself into a Weapon of Mass Reduction was written and three years before it was published.)
My next idea was to find a meaningful mantra or slogan. Why did I need one? For the same reason advertisers spend millions to develop slogans—because they stick in our heads. If you’re old enough, you may remember Brylcreem’s slogan “A Little Dab’ll Do Ya,” the U.S. Forest Service’s slogan “Only You Can Prevent Forest Fires” or Wendy’s slogan “Where’s the Beef?” Why not, I asked myself, harness the power of a slogan to create awareness of my commitment to a healthy lifestyle? And if the slogan lost its impact over time, I could adopt a new one.
the Internet, I found a Web
allows visitors to insert key words into well-known commercial
slogans. I inserted the words body,
Here are a few of the generated slogans:
Make room in your life for your body.
All you need is a body and a dream.
Body is Job #1.
I’d walk a mile for a body.
A body is forever.
A body is a terrible thing to waste.
No size fits all.
Better living through fitness.
Because so much is riding on your health.
My body. My way.
I had so much fun playing with the slogan generator that I had to stop myself when the list approached 50. After all, how many slogans could I use?
I hope you’ll adopt one of these slogans or, better yet, create one of your own. Be sure to display the slogan where you will see it throughout the day—on the bathroom mirror, on the refrigerator door, in your wallet and on the dashboard of your car.
You can also have your slogan imprinted on a coffee cup or t-shirt—buy one for your friends and one for yourself. If you create your own slogan, be sure to send it to me so I can add it to the list. And please let me know if your internal marketing campaign steers you toward healthier choices.
found it hard to pick my favorite slogan. Given my role as fitness
advocate, I finally chose “Make Every Body Count."
"Obstacles cannot crush me. Every obstacle yields to stearn resolve. He who is fixed to a star does not change his mind." Leonardo DaVinci